McDonald's Happiness Tour

Lovin’ Lobster

McDonald’s Lobster Roll is back and ready for summer in New England

Nothing says ‘summer in New England’ like a mouth-watering, finger-licking, piled high lobster roll! Every New Englander has their top stop for a famous lobster roll, but after a 10 year hiatus, McDonald’s may be taking over the lobster roll game again. This month, McDonald’s New England locations began offering the seafood special, and both local and national media went wild:

At participating McDonald’s restaurants in Maine, New Hampshire, Massachusetts, Rhode Island and Connecticut, customers can now get their hands on the newest menu item. While some may be hesitant to try, others have been pleasantly surprised after snacking on the tasty limited-time offering. Boston.com staff writer Rachel Raczka was one of the first to dive in: “As staunch New Englanders, we braced ourselves for the worst, but we were pleasantly surprised: lots of lobster, not a lot of mayo, soft, lightly toasted bread, and fresh lettuce.”

With big flavor usually comes a big price tag, but not in this case. “For a limited time, folks in the northeast who’d rather eat their lobster roll in a car than, say, by the sea, can do so for $7.99,” explains Huffington Post reporter Kate Bratskeir. “The cost is steep for the average bite at Mickey D’s — the Filet-O-Fish, for example, is $3.49 — but since lobster rolls can cost upward of $15, it could be considered a steal.” Want to add a drink and some French fries? For just $3.00 more, customers can get a whole value meal for less than what one sandwich with no sides would cost them.

“With just 290 calories, the roll also has one of the lowest calorie counts for a McDonald’s menu item. To put it in perspective, a Big Mac has 530 calories,” reports USA Today’s Mary Bowerman. The roll has only 6 grams of total fat and a healthy 24 grams of protein.

Wondering which parts of the lobster each Lobster Roll holds? “McDonald’s lobster rolls consist of primarily claw meat, with the rest being made from knuckles and legs,” explained New York Daily News’ Peter Sblendorio.

Time.com says, “McDonald’s in New England has adopted a touch of class.” So put on your nicest outfit, freshen up, and head over to your local McDonald’s to be a part of the Lovin’ Lobster phenomenon.

Head to your local New England McDonald’s today to get your claws on your own Lobster Roll, and tweet us what you think!

Photo c/o of Boston.com

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